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El Druida del Marketing – Investigación

MedArtSal – Nuevo proyecto Internacional de investigación sobre Sal Artesanal en el que participa el departamento de Marketing y Comunicación


Presentación del proyecto Medartsal en la 2 de TVE

Presentación del proyecto en Roma 

Enero de 2020

Grupo de trabajo de Medartsal – Proyecto de ENI-CBD de la UE

Fotografía del grupo en el Kick off Meeting inicial de Roma (17 de enero de 2020)

Copia de la presentación del proyecto en PDF


39.-Template WP 05 partner 04- FINAL VERSION


Project webpage: MedArSal Project






The European project MedArtSal, Sustainable management model for Mediterranean Artisanal Salinas officially starts in November.

The project is funded by the European Programme ENI CBC MED 2014-2020, with a total budget of € 3.2 million and an EU contribution of € 2.9 million (90%) and it will last 36 months.

CUEIM is the lead Beneficiary and will coordinate the project in a partnership that involves four countries from the Mediterranean region: Italy, Spain, Lebanon and Tunisia.

About the project

MedArtSal aims to promote the sustainable development of the artisanal Salinas, providing concrete support on economic, environmental and governance issues. Salinas across Mediterranean are today facing many pressures due to social values change and economic stresses; the market of their products is subject to strong competition from cheaper land-produced salt and the world trade. Faced with the need to be economically viable, salinas are confronted with the choice of closing, industrializing the production or changing the business orientation towards sustainable tourism and new artisanal products, already successfully experienced.

Addressing common challenges, four Mediterranean regions (Italy, Spain, Lebanon and Tunisia), will promote the development of a sustainable and adaptable management model fostering the territorial valorization of artisanal salinas.

MedArtSal model will represent an innovative solution and will provide innovative sustainable actions for salinas, providing a sound operational support and specific guidance on the best development strategy compared to the features and needs of the area. The model is made up of the combination of good practices (e.g. technologies, products), commerce (e.g. product selling, marketing), biodiversity and ecosystem service preservation, as well as other services (e.g. tourism).

As reported in many works, almost 170 salinas (of which 90 still working) are recognizable today in 18 Med countries (EUMC and MPCs). A sound cross border cooperation among PPs is expected to have a great impact on the number of artisanal salinas that could be approached and interested in the project and in the application of the MedArtSal model in view of increase local economic development through and thanks MedArtSal clusters and networks. A sustainable production of salt may deeply stimulate the development of other sectors (business, tourism, and environment), at local, national and Mediterranean levels.

As a direct result, the project aims to engage the cooperation between several private-public actors and communities, composed by saltworkers, SMEs, economic operators, policy makers, Universities, Research Centers, governmental bodies, and civil society in the Mediterranean.

• Identify those areas susceptible to economic and environmental challenges for the geographical distribution, socio-economic value and biodiversity significance.
• Define sustainable solutions, promoting management policies or procedures throughout the determination of critical elements for salinas development
• Develop and test tailored management solutions in several case studies and pilot actions
• Foster collaborations on B2C (resident and tourists) and B2B (GDO and HO.RE.CA) markets, promoting a SME cluster per participating country
• Build network among local producers and businesses to develop public-private cooperation

Final beneficiaries
• Artisanal salinas/Artisanal Salt producers/SMEs
• National, Regional, local Institutions
• Universities/Research centers
• Chamber of Commerce, trade associations, NGOs

CUEIM – University Consortium for Industrial and Managerial Economics (Italy)
Mediterranean Sea and Coast Foundation (Italy)
Association for the Development of Rural Capacities (Lebanon)
International Union for Conservation of Nature, Centre for Mediterranean Cooperation (Spain)
University of Cádiz (Spain)
Tuniso-Italian Chamber of Commerce and Industry (Tunisia)
Fair Trade Lebanon (Lebanon)
Saida Society (Tunisia)

Associated partners:

• Assocamerestero – Associazione delle Camere di Commercio Italiane all’Estero (Italy)

• Ente di Gestione per i Parchi e la Biodiversità-Delta del Po (Italy)

• Consejería de Agricultura, Ganadería Pesca y Desarrollo Sostenible (Spain)

SALARTE Fund for the Stewardship and Recovery of the Salt Marsh (Spain)

• Municipality of Anfeh (Lebanon)

The Mediterranean Wetland Initiative (MedWet) (France)

Project website:

ENI CBC Med programme website:

El Druida del Marketing – Investigación

Sal Artesanal. Un recurso extraordinario de la Provincia de Cádiz

He trabajado en tres proyectos vinculados a la temática de la sal ARTESANAL:

  • 2018 – Proyecto ENI Sal Artesanal del Mediterráneo financiado por la UE..
  • 2014 – Proyecto de identificación de oportunidades de ámbito tecnológico y de innovación para la reindustrialización de la Bahía de Cádiz, para la fundación EOI. (Tecnalia – Uca). OT2014/052. En el análisis del mercado de la sal trabajé junto a Gonzalo Muñoz, Macarena Castro y Miguel Angel Sánchez.
  • 2007 – Proyecto Interreg IIIB denominado “Revalorización de la identidad de las salinas del Atlántico. Recuperación y promoción del potencial biológico, económico y cultural en las zonas húmedas costeras.”. OT2007/068. Coordinado por Alejandro Pérez-Hurtado

Algunos de los informes realizados con datos interesantes de este mercado los enseño a continuación: